03 March 2009
In addition to individual Soldier blogging exploits, there is benefit for individual units to maintain blogs. There exist a growing number of blogs created by military organizations which serve to provide command information to the public or enable internal communication. These are often seen as outputs of propaganda at worst and, at best, providing no new insightful information. To improve their effect, a unit blog should be maintained by a responsible and effective writer within the organization. The blog should provide information similar to what is often provided to families through family readiness channels or to the public through press releases. A unit blog could also maintain links to blogs of Soldiers in the organization. This would provide a way for the organization to keep up with its Soldiers’ blogs and, more importantly, provide interested readers with a more detail on the activities of that unit. By maintaining such a blog at the unit level, readers would be presented with a broader perspective than they currently can get by looking at somewhat random individual blogs, it could significantly assist in the distribution of stories that otherwise don't get told or are buried in other press outlets, and potentially could serve as a link between official statements through traditional PA channels and the very unofficial stories told by milbloggers.